ICONIC Insights

Innovation Versus Tradition: Striking the Right Balance for the Ultimate Customer Experience

In the ever-evolving landscape of business, the delicate dance between honoring tradition and embracing innovation is a critical one. Are you so bound in the past that you fail to focus on the future? Or are you so forward-looking, you ignore the values and traditions of your previous work?

This pa...

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The Power of Distinction: The Key to Unlock the Gates of Success

In today's hyper-competitive landscape, it's an unavoidable reality that everything you desire—be it for your organization, your career, or your personal life—is within the control of someone else.

Whether it's landing a coveted job, sealing a business deal, or achieving personal goals, someone e

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Breaking the Curse of Competence: Recapturing Attention in a Complacent Market

Today, I’m keynoting a major conference in the financial services industry being held near San Diego. Over 1500 professionals have gathered to discuss the present and future in the world of payments. Think about it for a second: you tap, insert, or swipe your card to pay for a purchase. In almost th...

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The Power of Distinction: The Key to Unlock the Gates of Success

In today's hyper-competitive landscape, it's an unavoidable reality that everything you desire—be it for your organization, your career, or your personal life—is within the control of someone else.

Whether it's landing a coveted job, sealing a business deal, or achieving personal goals, someon...

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The Power of Distinction: 8 Steps to Staying Positive in a World Filled with Negativity

In a world that currently feels saturated with negativity, it's challenging, even for seasoned professionals, to maintain a positive outlook. It has long been one of my missions to prove that distinction in approach and perspective can be our most powerful tool in combatting this tide. So, how can y...

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Minutiae can define the customer experience more than your grand gestures

On a recent trip to the Big Island of Hawaii, Tammy and I thought we would take a look at interval ownership vacation properties — perhaps better known as a timeshare. We realize that traditionally, this field has a bad reputation. However, we thought it was worth a couple of hours to see for oursel...

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