ICONIC Insights

What Makes a Bad Boss?

No one wakes up in the morning and says, "Today, I will be a horrible boss!" Everyone, however, has a story that relates to a terrible experience with an inferior manager.

What makes a "bad" boss?

Asking this question on Quora.com, one user said, "a bad boss is someone who does not know how to lea...

Continue Reading...
Why “Why” Isn’t Growing Your Business

"Start with why" is a philosophy widely popular in business today. There's no doubt that knowing your "why" is an excellent motivational tool.

  • The problem is...customers don't buy our "why."
  • Customers buy our how.

Think about a recent purchase -- anything from an extensive B2B investment to s...

Continue Reading...
How to Manage Change So You Engage Employees

"Every change needs a story."

This is a statement that I believe is true -- and it's one reason why employees have such a hard time with change. If you want to create distinction for your organization and yourself, you must be able to leverage change to your advantage.

Let's face it, it's not just...

Continue Reading...
How to Become a Distinctive Leader

Distinction is not merely organizational--it's individual, as well!

Leaders must know how to set the pace, not only through their words, but also through their actions. They must make a difference, and they must be congruent. That is likely why individuals with the ability to distinguish themselves...

Continue Reading...
Dealing with Customer Frustration

It was another day of sitting on hold for Jane. She had been waiting for an hour, listening to one boring song after the other. Finally, she hung up and tried again. Once more, there was a long wait before it could become her turn to speak with a customer service agent.

Jane was so frustrated she w...

Continue Reading...
Innovative Strategies for a Competitive Edge

In today's world, it isn't enough to simply be different. If you're not innovative in a manner that has importance for your customers, you won't stand out from the crowd.

Innovative strategies will help you gain advantages over your competition by leveraging uniqueness and creativity.

The first st...

Continue Reading...