ICONIC Insights

Leadership in the Age of Digital Transformation: 5 Steps to Lead with Distinction Today

In today’s rapidly evolving business landscape, digital transformation is no longer a buzzword—it’s a reality. As organizations embrace new technologies to streamline operations, improve customer experiences, and stay competitive, leaders must adapt their approaches to guide their teams effectivel...

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A Moment of Gratitude and Recommitment

Last night, I had the incredible honor of receiving the Cavett Award from the National Speakers Association, the highest accolade in our profession. It’s a dream for every professional speaker, and I am truly humbled to join the ranks of legends who have inspired and shaped our industry.

The surpri...

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Our Real Challenge: Failure to Identify Our Primary Problem

In today’s professional environment, the ability to solve problems quickly and efficiently is a prized skill. Yet, despite our best efforts, many find themselves repeatedly tackling the same issues over and over.

Why? Because we often battle symptoms of underlying issues without addressing the real...

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Bridging Divides: The Unifying Power of Youthful Optimism

As I stood before the eager faces at the Youth Citizenship Seminar at Pepperdine University this week, I was struck by a profound sense of continuity and hope. This year marked my 24th anniversary speaking at this event, and each time, I am reminded of the enduring spirit of our younger generations....

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The Ultimate Solution: How Creating Distinction Attracts More and Better Customers

An old-timer in my community made an interesting observation. “Scott,” he said as we reminisced, “it used to be that there were two restaurants here in Crothersville. Not only did the food taste different at Ted’s Restaurant than at Kern’s Grill, but they just felt different. Each was a reflection...

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Balancing AI and Human Interaction: The Key to Ultimate Customer Experience

Currently, I am working on a new keynote speech and project that I’m calling “The Customer Algorithm.” The idea came to me as I was driving a rental car from Tucson to Phoenix. Construction on the Interstate had traffic at a standstill, and I was likely going to miss my flight. This raised the possi...

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