ICONIC Insights

Why "Good Enough" is Costing You Profits

In today's business landscape, a silent threat lurks in the shadows, methodically eroding profits and market share. This adversary isn't a new technology or nimble startup – it's the mindset of complacency that has infiltrated countless organizations. While corporate leaders chase the next big thing...

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Market Turbulence: Why Traditional Change Management No Longer Cuts It

For many years, both business leaders as well as authors and speakers (like me) have talked at length about "managing change."

The title of my first business speech many years ago was “Dragonslayers” on overcoming the overwhelming monster of change on our voyage to profit and success.

We often imp...

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The Wisdom of ThanksLiving

Gratitude shouldn't just be something we express once a year; it should shape how we live each day. 

My mentor, the late Grady Nutt, captured this beautifully in his concept of 'ThanksLiving.'"

Grady described “ThanksLiving” as: “An attitude that finds treasure in the plowed field of routine.” Thi...

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The Power of Encouragement: A Legacy Worth Embracing

This past week, I had the privilege of being one of three friends asked to speak at a book launch and celebration honoring the life of my friend Joe Bonsall, a 50-year member of the legendary Oak Ridge Boys. Joe’s remarkable legacy was not just in his music, though his voice undoubtedly touched mill...

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Creating Distinction: The Unconventional Path to Rapid Business Transformation

When I reflect on my many clients who have followed the distinction prescription that I propose — either because they are subscribing to my insight, they’ve found their own pathway there, or a combination — I marvel at the transformation that has been the result. Just look at my often-cited case stu...

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Leadership in the Age of Digital Transformation: 5 Steps to Lead with Distinction Today

In today’s rapidly evolving business landscape, digital transformation is no longer a buzzword—it’s a reality. As organizations embrace new technologies to streamline operations, improve customer experiences, and stay competitive, leaders must adapt their approaches to guide their teams effectivel...

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