ICONIC Insights

Innovative Strategies for a Competitive Edge

In today's world, it isn't enough to simply be different. If you're not innovative in a manner that has importance for your customers, you won't stand out from the crowd.

Innovative strategies will help you gain advantages over your competition by leveraging uniqueness and creativity.

The first...

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Five Ways to Increase Your Value at Work

Even as we move into a post-pandemic world, does your work seem like an endless cycle of meetings, updates and reports?

You're not alone. In a world where knowledge workers are expected to be on-call 24/7, it's more important than ever to create personal and professional distinction by finding...

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Don't confuse skills with tools.

Many years ago, my friend George Walther became well-known through a program he delivered for organizations and sales professionals entitled, “Phone Power.” The content was the basis for a famous audio program that sold countless albums, as well as a bestselling book published in 1987...

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How you and your colleagues interact with customers, clients and prospects

I hear companies testify they are “customer-centric” or “customer-focused.” Yet, when I ask them if their customers – and how they will be impacted – are at the core of every decision they make, the subtle response is, “You gotta be kidding,...

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We are in a Different Marketplace

The former CEO of Best Buy, Hubert Joly, made a recent comment that everyone in business should heed:

“Status quo is not an option.”

As reported by Fortune, Joly said the pandemic presented all businesses with, “a health crisis, an economic crisis, a societal crisis, a racial...

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How your good intentions make your customers less loyal

There probably is not one single entrepreneur or leader of a large enterprise who would suggest they would want their customers to become less loyal to the business. Yet, even with good intentions, that’s exactly what they are creating.

You may have heard me mention (and maybe many times)...

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