The entertainment industry spends more time studying human emotion than it does the most advanced visual effects or new camera angles.

Why?

Because an emotional connection is the most potent and influential connection possible.

To make 1997’s Titanic, it cost a staggering $200 million....

Your customer’s measuring stick for efficiency may be entirely different from yours, and if you’re not aligned with your customer’s expectations, then you’re never going to meet their needs. Customer service and customer

experience should not be confused.

Remembering that all business is s...

We all have customers or prospects who are willing to assume the worst about our intentions. In this time of social media and instant opinions, their criticisms can race around the newsfeeds of our marketplace in dramatic fashion.

Take for example a viral video from 2017 showing a significant amoun...

I was in the audience when it happened.

It was 1978… Kansas City, Missouri’s Municipal Auditorium… the National FFA Convention… and, the speaker was Paul Harvey. The presentation title was, “So God Made a Farmer.”

Audio from this speech was used for the powerful Super Bowl spot for Dodge’s RAM tru...

One of the points I made in the book, “Create Distinction,” is that “best practices aren’t always ‘best’ for your organization.”

In other words, what made Starbucks distinctive can provide you with some great ideas and concepts — however, it is NOT a blueprint that you can duplicate for your organi...

You’ve seen it — a new manager or executive comes to an organization. Immediately, those reporting to the new leader begin to prepare themselves for some action that their new boss will take to “make his (or her) mark.”

The exercise of “making a mark” is frequently based in the ego of the new ...