ICONIC Insights

The Price is Always Right

My Dad idolized country singer Ray Price, who died in 2013 at 87 from pancreatic cancer.

More nights than I can count of my teen and early-20’s years was spent playing drums in the family band, with Dad and my Uncle Max harmonizing on such Price hits as “Night Life,”...

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Three Questions to Drive a Better Customer Experience

A client recently asked me to come up with three questions their organization could ask internally that would help them understand what is necessary to drive the delivery of an enhanced customer experience.

Tough question, right?  Here’s the best I could come up with — and...

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Do you need to put blinders on? Orā€¦take them off?

In horse racing, they’re called “blinders” or “blinkers.”

You’ve probably seen them – they’re the cups made of leather or plastic that prevent a racehorse from seeing much of what is around them…and keep them focused on what is in front of...

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