ICONIC Insights

The Crucial Congruence: Aligning Promises with Performance in 2024

In today’s hyper-competitive market, the alignment between what your business promises and the performance that it delivers is not just a matter of integrity; it's a cornerstone of customer experience and loyalty.

I highlight the criticality of this congruence in my book "ICONIC.” When a busin...

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Navigating the Holiday Season Through the Ultimate Customer Experience®

As we approach the end of the year, many organizations face unique challenges and opportunities in delivering an Ultimate Customer Experience®.

The holiday season, with its last-minute shoppers and potential for disgruntled customers returning gifts, is a critical period for any business aiming to ...

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The Perils of Complacency: First Lessons from My Rotator Cuff Surgery

Last week, I underwent rotator cuff surgery on my dominant right side, sending me on a challenging journey that has unexpectedly enriched my perspective on life and business.

The next 4 to 6 weeks will find my arm and hand – the ones I rely on most – immobilized. And it will likely be six months or...

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Embracing Change: The Unexpected Opportunity of a Forced Pause

In my whirlwind of a career as a professional speaker and author, constantly navigating through airports, speaking on stages across the globe, and engaging with diverse audiences, the concept of a prolonged pause seemed unfathomable to me. However, life, as it often does, has presented an unexpected...

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Not Just “Thanksgiving” – it’s “Thanks-LIVING"

In our fast-paced world, where challenges abound, and gratitude often takes a backseat, embracing the concept of "ThanksLiving" is more vital than ever.

My mentor, Grady Nutt, introduced me to this idea through his chapter "ThanksLiving" in a book of verse. The essence of ThanksLiving is not just a...

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Building Trust: A Foundation of Creating Distinction

Last week, I had the privilege of both attending and addressing the Trusted Leader Summit, sponsored by Trust Edge, the incredible training and content organization led by my friend, renowned trust expert David Horsager.

In my decades of experience as a professional speaker and author specializing ...
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