Every business has a story to tell, and yours is no different. What sets your story apart from the rest makes it engaging and distinctive. Customers seek a reason to connect with your business, your story must be one they can't resist.

For a decade, I had the most incredible "side hustle" one ...

"Every change needs a story."

This is a statement that I believe is true -- and it's one reason why employees have such a hard time with change. If you want to create distinction for your organization and yourself, you must be able to leverage change to your advantage.

Let's face it, it's not just...

Many years ago, my friend George Walther became well-known through a program he delivered for organizations and sales professionals entitled, “Phone Power.” The content was the basis for a famous audio program that sold countless albums, as well as a bestselling book published in 1987 by Berkley Pre...