When people think of success -- whether business success or personal success -- most usually think first of the logical factors involved. These include financial literacy, marketing skills, or management abilities.

When my first business book, ALL Business is Show Business, was released twenty year...

To approach your business as “show business” is not to be confused with putting on an act, being overly dramatic, or being fake.

• It’s about differentiating yourself from the competition by understanding your clients in the same way that show business understands their audience.
• It’s about creati
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