ICONIC Insights

The Importance of Creating Distinction for Individual Professionals

If you’ve followed my work for any period, you know that my research and focus is on creating distinction. It’s usually assumed that I’m targeting organizations and how they can generate a marketplace advantage. However, creating distinction is essential for individual professionals seeking to sta...

Continue Reading...
The Disease of WADITW

"We've always done it that way."

This phrase ("WADITW") is a primary enemy of change and innovation. It's why many companies and leaders are stuck in the past, unable to move forward and improve the customer experience.

A crucial aspect of "we've always done it that way" is that it reflects a lack...

Continue Reading...
The Importance of Belief in Creating Distinction

Easter is obviously when Christians celebrate a miracle that is central to our faith. Although my work here is never intended to be about any particular set of spiritual beliefs, it struck me when thinking about his holiday that having faith -- believing in something -- is critical to your success i...

Continue Reading...
Managing Through Your Mistakes

Mistakes are a natural part of life. We all make them -- and goodness only knows, I have personally made more than my share!

One of the challenges in today's world is the plethora of online "gurus" and so-called experts seeking to show you how to be successful, wealthy, famous, and anything el...

Continue Reading...