• What happens when your business slows down?
• What do you do when you find yourself in a downturn?

No one enjoys this situation – and often, the result is that we start marketing obsessively, creating an appearance of desperation for business. Ironically, no prospect or previous client is attr...

In today’s hyper-competitive market, the alignment between what your business promises and the performance that it delivers is not just a matter of integrity; it's a cornerstone of customer experience and loyalty.

I highlight the criticality of this congruence in my book "ICONIC.” When a busin...