ICONIC Insights

Why Do You Pay Your Employees?

Few management blunders have attracted as much attention as the one committed by the CEO of mortgage lender Better.com.

If you missed it, Vishal Garg fired more than 900 of his team members on a Zoom call by simply saying, "If you're on this call, you are part of the unlucky group that is being lai...

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Creating Distinction through Defining Purpose

At the risk of sounding somewhat like my Dad, who had to trudge to school, in the snow, barefoot, uphill in both directions: Today's generation of employees want (some would say "require") something different from the world of work that I never expected.

They want to do work that has meaning. Young...

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