ICONIC Insights

The Crucial Congruence: Aligning Promises with Performance in 2024

In today’s hyper-competitive market, the alignment between what your business promises and the performance that it delivers is not just a matter of integrity; it's a cornerstone of customer experience and loyalty.

I highlight the criticality of this congruence in my book "ICONIC.” When a busin...

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Are You Over-selling?

It can be tempting to oversell our products and services in today's competitive world. But this approach can backfire, making customers and prospects want to avoid you altogether.

This aspect has always struck me as slightly ironic, as no person wants to be around a pushy salesperson -- even p...

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We Need More Kindness and Respect

At a time when our world seems increasingly divided and fraught with conflict, it is more important than ever to be kind and compassionate toward one another. Whether interacting with customers or colleagues, friends or family members -- or even total strangers -- we should always try to display goo...

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The Positive Role of Doubt in Business and Life

Make an enemy of certainty and befriend doubt. When you can change your mind, you can change anything. -Ā Kevin Ashton

As Tammy and I sat in church this past Sunday, our minister, Vince Antonucci, began his sermon on a topic not often discussed in many religious services: the importance of doubt...

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Why Do You Pay Your Employees?

Few management blunders have attracted as much attention as the one committed by the CEO of mortgage lender Better.com.

If you missed it, Vishal Garg fired more than 900 of his team members on a Zoom call by simply saying, "If you're on this call, you are part of the unlucky group that is being lai...

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