ICONIC Insights

Why Customers Choose You

One common theme I've observed among successful organizations—from those directed by young entrepreneurs to major corporations to highly distinctive educational institutions—is their ability to differentiate themselves from their competitors.

From Apple to High Point University, from LPL Financial ...

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The Fallacy of the Non-Apology Apology: Undermining Distinction by Avoiding Responsibility

Creating distinction in any field, be it business, leadership, or customer service, is rooted in the bedrock of accountability. But, on only the second day of the new year, a billionaire owner of an NFL team is showing us exactly how it should NOT be done.

Carolina Panthers owner David Tepper was d...

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