ICONIC Insights
Emotional Design and the Ultimate Customer Experience ®
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In my first business book, “ALL Business is Show Business,” I wrote about the importance of emotion in creating and delivering the Ultimate Customer Experience.®
Emotions are powerful drivers of behavior--and they have been since the beginning of time. It seems that we're hardwired to feel certain ...
The Critical Key to Business Success Most Frequently Overlooked
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When people think of success -- whether business success or personal success -- most usually think first of the logical factors involved. These include financial literacy, marketing skills, or management abilities.
When my first business book, ALL Business is Show Business, was released twenty year...