ICONIC Insights

Why "Good Enough" is Costing You Profits

In today's business landscape, a silent threat lurks in the shadows, methodically eroding profits and market share. This adversary isn't a new technology or nimble startup – it's the mindset of complacency that has infiltrated countless organizations. While corporate leaders chase the next big thing...

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The Power of Individual Actions: in CX and Life Changes

Two topics that have been on my mind recently:

  1. the impact of individual actions on customer experiences
  2. the importance of adapting to life's changes

While these subjects may seem unrelated at first glance, I believe they both highlight the crucial role that people play in our lives...

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Our Horrible Hampton Inn Stay Wasn't the Employee's Fault

Tammy and I were each driving our cars cross-country this week from Las Vegas to Fort Wayne, Indiana. I was in my car, and she was driving our SUV while pulling a small U-Haul trailer. Our older dog, Lucy, was in the car with me, and our puppy, Chloe, was Tam's traveling companion. After a long day ...

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Customer Experience vs. Self-Service: the Impact and Importance of Loyalty

Walking through airports this past week, it seemed like every terminal had a new store featuring Amazon’s “Just Walk Out” equipment. As their website says, the technology “lets consumers enter a store, grab what they want, and get going.” In the ever-evolving business landscape, the introduction of ...

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Navigating the Holiday Season Through the Ultimate Customer Experience®

As we approach the end of the year, many organizations face unique challenges and opportunities in delivering an Ultimate Customer Experience®.

The holiday season, with its last-minute shoppers and potential for disgruntled customers returning gifts, is a critical period for any business aiming to ...

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The Way it Used to Be

At a recent conference, an executive told me that she used to be a general manager of a Walmart store. She related that the training she received was from former members of the inner circle of founder Sam Walton. She then had a dreamy look and said, “Those were great days! Oh, the way things used ...

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