ICONIC Insights

Customer Experience vs. Self-Service: the Impact and Importance of Loyalty

Walking through airports this past week, it seemed like every terminal had a new store featuring Amazon’s “Just Walk Out” equipment. As their website says, the technology “lets consumers enter a store, grab what they want, and get going.” In the ever-evolving business landscape, the introduction of ...

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Not Just “Thinking Like” – it’s “Thinking Ahead” of Your Customer

Imagine a world where businesses not only understand their customers' current needs but anticipate their future ones. This isn't just a dream—it's the key to distinction in a crowded market. Your challenge in creating distinction and standing out from the competition lies, in part, in your abili...

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The Customer is Your Most Valuable Asset

In today’s world, your customers are perhaps your company’s most valuable asset. Customers can make or break your business, so it’s important to always treat them with care and respect. While there is no one-size-fits-all strategy for the customer experience, some best practices are essential if you...

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Saving Your Customers: 5 Strategies to Keep Them Coming Back for More!

Do you want to keep your customers?

That sounds like a silly question -- of course you do! Retaining a customer is better than acquiring a new one. It costs less, you already invested in an existing relationship with them, and they are more likely to refer you to their friends than someone hav...

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How your good intentions make your customers less loyal

There probably is not one single entrepreneur or leader of a large enterprise who would suggest they would want their customers to become less loyal to the business. Yet, even with good intentions, that’s exactly what they are creating.

You may have heard me mention (and maybe many times) how much ...

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