In today’s world, your customers are perhaps your company’s most valuable asset. Customers can make or break your business, so it’s important to always treat them with care and respect. While there is no one-size-fits-all strategy for the customer experience, some best practices are essential if you...

It can be tempting to oversell our products and services in today's competitive world. But this approach can backfire, making customers and prospects want to avoid you altogether.

This aspect has always struck me as slightly ironic, as no person wants to be around a pushy salesperson -- even p...