ICONIC Insights

Why "Good Enough" is Costing You Profits

In today's business landscape, a silent threat lurks in the shadows, methodically eroding profits and market share. This adversary isn't a new technology or nimble startup – it's the mindset of complacency that has infiltrated countless organizations. While corporate leaders chase the next big thing...

Continue Reading...
Balancing AI and Human Interaction: The Key to Ultimate Customer Experience

Currently, I am working on a new keynote speech and project that I’m calling “The Customer Algorithm.” The idea came to me as I was driving a rental car from Tucson to Phoenix. Construction on the Interstate had traffic at a standstill, and I was likely going to miss my flight. This raised the possi...

Continue Reading...
Our Horrible Hampton Inn Stay Wasn't the Employee's Fault

Tammy and I were each driving our cars cross-country this week from Las Vegas to Fort Wayne, Indiana. I was in my car, and she was driving our SUV while pulling a small U-Haul trailer. Our older dog, Lucy, was in the car with me, and our puppy, Chloe, was Tam's traveling companion. After a long day ...

Continue Reading...
Leveraging AI to Deliver the Ultimate Customer Experience®

In the field of customer experience, the advent of Artificial Intelligence presents an unparalleled opportunity for businesses to redefine the way they interact with customers.

Your incorporation of AI into your customer experience strategies is not just about harnessing new technologies; it's abou...

Continue Reading...
Navigating the Holiday Season Through the Ultimate Customer Experience®

As we approach the end of the year, many organizations face unique challenges and opportunities in delivering an Ultimate Customer Experience®.

The holiday season, with its last-minute shoppers and potential for disgruntled customers returning gifts, is a critical period for any business aiming to ...

Continue Reading...
Breaking the Curse of Competence: Recapturing Attention in a Complacent Market

Today, I’m keynoting a major conference in the financial services industry being held near San Diego. Over 1500 professionals have gathered to discuss the present and future in the world of payments. Think about it for a second: you tap, insert, or swipe your card to pay for a purchase. In almost th...

Continue Reading...
1 2 3 4