ICONIC Insights

Keeping Long-Term Customers Engaged and Your Business Relevant

When I was growing up in rural Indiana, my Mom often said, “Familiarity breeds contempt.” 

But with all due respect for my Mom – and parents everywhere who used the phrase – it’s just not true. The more I know you, and about you, it does not automatically transition into scorn and disrespect. Famil...

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How to Be More Innovative: 10 Steps That Will Help You Think Differently

Whoever said, "Imitation is the sincerest form of flattery," got it all wrong. As I have often said (and been quoted for it), imitation is the sincerest form of theft.

Being like your competition was assumed to be a safe space for many. No longer. If all you are is a mirror image of your rivals, th...

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