ICONIC Insights

The Ultimate Solution: How Creating Distinction Attracts More and Better Customers

An old-timer in my community made an interesting observation. “Scott,” he said as we reminisced, “it used to be that there were two restaurants here in Crothersville. Not only did the food taste different at Ted’s Restaurant than at Kern’s Grill, but they just felt different. Each was a reflection...

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Keeping your cool when the world is running hot

When the world around you is running hot, it’s essential for you to stay cool.

I don’t remember a time when there was so much aggression and meanness in the culture. Your challenge is how you will deal with it.

Perhaps this situation is a result of tearing down the walls of civility we became accu...

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Here’s an example of how “Distinction” can work in YOUR business!

If I ask you to think of affluent communities, there are some names that come to mind. One that jumps to the top of my list is Carmel, California. The entire Monterey Peninsula is nothing short of spectacular — and, in many locations in that region, it’s quite expensive and elite.

Now, imagine that...

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Your competition may not be who you think

Take just a moment…right now…and write down the names of your two biggest competitors.

My guess is that if I could look at your list, I would see that you’ve listed other players in your specific industry. You have just proven that we stereotypically define our competitors — and that holds the pote...

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