ICONIC Insights

A Type of Diversity Critical for Customer Success

This post will refer to a speaker discussing politics; however, I promise this is NOT about political philosophy. It IS about an aspect frequently overlooked by many business leaders -- even those with the best intentions.

In today's business environment, research shows that customers are look...

Continue Reading...
Hereโ€™s a Tip: Never Minimize Your Distinction

Want a tip? Go pick up your pizza at Domino's! They will give you a $3 tip if you go get your pizza rather than have them deliver it to you.

Thanks to my friend, Dwayne Long, I learned of this new approach from Domino's. Dwayne sent me a link to the new Domino's TV commercial, which says, "When you...

Continue Reading...