ICONIC Insights

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What I Discovered – and How it Impacts You – at the National Speakers Association Convention

I'm returning home from Orlando after attending the National Speakers Association's 50th annual convention. (I frequently make the joke that it's a conference with more than 1,000 speakers but no listeners....

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The Importance of Employee Accountability in the Ultimate Customer Experience®

“What you tolerate, you endorse.” — Larry Winget

When it comes to serving customers, employee accountability is crucial. As my pal, Larry, says, if you don’t hold your team accountable, you’ve just endorsed inferior conduct. And, let’s face it, that type of performance will never deliver an Ultimat...

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