ICONIC Insights

Why Your Business Should Be More Like the Oak Ridge Boys

When I was about 16 years old, the manager of the small-town radio station I worked for told me that we were going to be emceeing the concert of a gospel quartet. As you can imagine, to a teen unfamiliar with the group we were going to hear, it didn’t sound too appealing.

All that changed, however,...

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You Cannot FORCE Someone to Care Just Because You Do

This is NOT intended to be a political post. However, there could be a political…or business…or personal impact for you because of what is discussed here.

  • How many political protests — peaceful or otherwise — are we observing right now?
  • How many emphatic and forceful posts on social
  • ...
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