ICONIC Insights

We are in a Different Marketplace

The former CEO of Best Buy, Hubert Joly, made a recent comment that everyone in business should heed:

“Status quo is not an option.”

As reported by Fortune, Joly said the pandemic presented all businesses with, “a health crisis, an economic crisis, a societal crisis, a racial crisis, an environmen...

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Your Customer’s Measuring Stick

Your customer’s measuring stick for efficiency may be entirely different from yours, and if you’re not aligned with your customer’s expectations, then you’re never going to meet their needs. Customer service and customer

experience should not be confused.

Remembering that all business is s...

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Who will be YOUR farmer?

I was in the audience when it happened.

It was 1978… Kansas City, Missouri’s Municipal Auditorium… the National FFA Convention… and, the speaker was Paul Harvey. The presentation title was, “So God Made a Farmer.”

Audio from this speech was used for the powerful Super Bowl spot for Dodge’s RAM tru...

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On “best practices”… and distinctive design

One of the points I made in the book, “Create Distinction,” is that “best practices aren’t always ‘best’ for your organization.”

In other words, what made Starbucks distinctive can provide you with some great ideas and concepts — however, it is NOT a blueprint that you can duplicate for your organi...

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Here’s an example of how “Distinction” can work in YOUR business!

If I ask you to think of affluent communities, there are some names that come to mind. One that jumps to the top of my list is Carmel, California. The entire Monterey Peninsula is nothing short of spectacular — and, in many locations in that region, it’s quite expensive and elite.

Now, imagine that...

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Is that REALLY What Makes You Different?

I recently received mail that included a business card. Interested in the organization — as it is a business very similar to the one my late wife, Sheri, worked in for many years — I visited the website address listed. I noted something that really struck me…

It was the headline, “What Makes Us Dif...

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