ICONIC Insights

How do you stand out in a highly competitive business environment?

Your competitors are always on your heels, trying to beat you by offering similar products or services — frequently, even at a lower price. Those in business know that competition is fierce. Competition drives prices down, making it more difficult for you to earn profits.

To stand out from your com...

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Creating Distinction through Defining Purpose

At the risk of sounding somewhat like my Dad, who had to trudge to school, in the snow, barefoot, uphill in both directions: Today's generation of employees want (some would say "require") something different from the world of work that I never expected.

They want to do work that has meaning. Young...

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What Happens When Your Team No Longer Wants to Serve Your Customers?

In a recent conversation with a friend who is a leader in the luxury hotel market, I learned of an aspect his organization is experiencing that stunned me. "We are having significant turnover because our younger employees have decided they do not want to serve people of affluence."

Let's discuss wh...

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The “Great Resignation” is Blocking Your Distinction

Here’s a statistic that’s a bit difficult for me to wrap my head around: in July, 4,000,000 people quit their jobs! By the end of July, there were almost 11,000,000 jobs open — an all-time record, according to Harvard Business Review.

As I talk with entrepreneurs and leaders of large corporations, ...

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3 Major Mistakes that Prevent Entrepreneurial Success

No matter the size of the business, every entrepreneur seeks to build a foundation that will allow growth to happen. All entrepreneurs dream of success for themselves and their families, and hope to attract employees who will help them grow.

However, there are three common mistakes entrepreneurs ma...

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What Makes a Bad Boss?

No one wakes up in the morning and says, "Today, I will be a horrible boss!" Everyone, however, has a story that relates to a terrible experience with an inferior manager.

What makes a "bad" boss?

Asking this question on Quora.com, one user said, "a bad boss is someone who does not know how to lea...

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