ICONIC Insights
Every business has a story to tell, and yours is no different. What sets your story apart from the rest makes it engaging and distinctive. Customers seek a reason to connect with your business, your story must be one they can't resist.
For a decade, I had the most incredible "side hustle" one ...
We often hear a business leader or entrepreneur talking about taking something up to the "next level." Professionals frequently use the phrase when discussing organizational improvements or achieving professional growth. In other words, the "next level" is generally about moving forward and becoming...
In today's market, customers have more choices than ever before, and they're not afraid to switch brands if they're not happy. As every business strives to stand out from the competition, an increasing number are now turning to the customer experience as their critical differentiator.
That's why bu...
With all the recent fervor over the confrontation between Will Smith and Chris Rock at the OscarsĀ® over a comment made about Jada Pinkett Smith, there's one character I have yet to see explored in the aftermath: G.I. Jane.
Several years ago, when I was building my business as a speaker, author, and...
Want a tip? Go pick up your pizza at Domino's! They will give you a $3 tip if you go get your pizza rather than have them deliver it to you.
Thanks to my friend, Dwayne Long, I learned of this new approach from Domino's. Dwayne sent me a link to the new Domino's TV commercial, which says, "When you...
This is the time of year when you'll see a plethora of posts about how to launch your New Year positively. You'll also see countless conversations on television news about your resolutions for the coming year.
Well... here's one more -- however, I'm going to suggest you need something OTHER than Ne...