ICONIC Insights

Are You Majoring in Minor Things?

There are so many variables competing for our attention today it's easy to get bogged down in the minor details and lose focus on what's important. When trying to achieve a critical task, it's crucial to stay focused and not let distractions get in the way.

It's all too easy to let the minor things...

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"Jerry's Berries" – the Two Steps a Hotel Employee Took to Deliver an Ultimate Customer Experience®

At a recent event held at a Four Seasons hotel, an audience member for my keynote presentation came up following my program. "Hi," he said, "I'm Jerry – and, boy, do I have a story for you!"

"Yesterday, my wife and I were dining at the breakfast buffet here at the Four Seasons," Jerry told me. "As ...

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Here’s a Tip: Never Minimize Your Distinction

Want a tip? Go pick up your pizza at Domino's! They will give you a $3 tip if you go get your pizza rather than have them deliver it to you.

Thanks to my friend, Dwayne Long, I learned of this new approach from Domino's. Dwayne sent me a link to the new Domino's TV commercial, which says, "When you...

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Is it that, "They don't want to work!" - or - they don't want to work for YOU?

Here's a problematic question for entrepreneurs and managers: is it that people don't want to work nowadays? Or is it that they don't want to work for YOU?

Twenty years ago, I wrote that you must provide the "Ultimate Experience" for both customers and employees. Over the past two decades, we've ob...

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Discovering What is REALLY the Core of Your Business

It was a conversation that changed everything about how I viewed my own business – and, perhaps, how you should look at yours.

Several years ago, my wife had just passed, and my friends in the legendary country band Diamond Rio were concerned about me. Rather than let me remain alone in the house I...

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5 Steps to Dealing with Today's Angry Customer

Flight attendants attacked by passengers. Retail clerks shouted down by customers. Almost every day, we watch videos posted of outrageous behavior by customers toward those employees seeking to serve them. It used to be those angry customers who would seldom -- if ever -- physically or verbally assa...

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