"Start with why" is a philosophy widely popular in business today. There's no doubt that knowing your "why" is an excellent motivational tool.

• The problem is...customers don't buy our "why."
• Customers buy our how.

Think about a recent purchase -- anything from an extensive B2B investment to s...

Even as we move into a post-pandemic world, does your work seem like an endless cycle of meetings, updates and reports?

You're not alone. In a world where knowledge workers are expected to be on-call 24/7, it's more important than ever to create personal and professional distinction by finding ways...

I hear companies testify they are “customer-centric” or “customer-focused.” Yet, when I ask them if their customers – and how they will be impacted – are at the core of every decision they make, the subtle response is, “You gotta be kidding, right?”

Instead, our customary concerns are how deci...

The former CEO of Best Buy, Hubert Joly, made a recent comment that everyone in business should heed:

“Status quo is not an option.”

As reported by Fortune, Joly said the pandemic presented all businesses with, “a health crisis, an economic crisis, a societal crisis, a racial crisis, an environmen...

The entertainment industry spends more time studying human emotion than it does the most advanced visual effects or new camera angles.

Why?

Because an emotional connection is the most potent and influential connection possible.

To make 1997’s Titanic, it cost a staggering $200 million....

We all have customers or prospects who are willing to assume the worst about our intentions. In this time of social media and instant opinions, their criticisms can race around the newsfeeds of our marketplace in dramatic fashion.

Take for example a viral video from 2017 showing a significant amoun...