ICONIC Insights

The Antidote to Price Wars: Creating Distinction and an Ultimate Customer Experience® in a Commoditized World

The late, great Tom Winninger – a friend and Speakers Roundtable colleague – wrote a book over thirty years ago titled "Price Wars." And even though Tom was a brilliant visionary, I think even he would look at the level of pressure surrounding commoditization today and be astounded.

In today's hype...

Continue Reading...
The Fallacy of the Non-Apology Apology: Undermining Distinction by Avoiding Responsibility

Creating distinction in any field, be it business, leadership, or customer service, is rooted in the bedrock of accountability. But, on only the second day of the new year, a billionaire owner of an NFL team is showing us exactly how it should NOT be done.

Carolina Panthers owner David Tepper was d...

Continue Reading...
Embracing Change: The Unexpected Opportunity of a Forced Pause

In my whirlwind of a career as a professional speaker and author, constantly navigating through airports, speaking on stages across the globe, and engaging with diverse audiences, the concept of a prolonged pause seemed unfathomable to me. However, life, as it often does, has presented an unexpected...

Continue Reading...
Not Just “Thanksgiving” – it’s “Thanks-LIVING"

In our fast-paced world, where challenges abound, and gratitude often takes a backseat, embracing the concept of "ThanksLiving" is more vital than ever.

My mentor, Grady Nutt, introduced me to this idea through his chapter "ThanksLiving" in a book of verse. The essence of ThanksLiving is not just a...

Continue Reading...
Breaking the Curse of Competence: Recapturing Attention in a Complacent Market

Today, I’m keynoting a major conference in the financial services industry being held near San Diego. Over 1500 professionals have gathered to discuss the present and future in the world of payments. Think about it for a second: you tap, insert, or swipe your card to pay for a purchase. In almost th...

Continue Reading...
The Power of Distinction: The Key to Unlock the Gates of Success

In today's hyper-competitive landscape, it's an unavoidable reality that everything you desire—be it for your organization, your career, or your personal life—is within the control of someone else.

Whether it's landing a coveted job, sealing a business deal, or achieving personal goals, someon...

Continue Reading...
1 2 3 4 5 6 7 8 9