ICONIC Insights

The spirit of holidays on every day for your customers and colleagues

When you stop to think about it, the qualities embodied by the spirit of the holidays -- a giving attitude, an appreciation expressed to others, and gratitude for your blessings -- define how we should treat our customers and team members EVERY day throughout the year.

Giving Attitude

A "giving at...

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Why Do You Pay Your Employees?

Few management blunders have attracted as much attention as the one committed by the CEO of mortgage lender Better.com.

If you missed it, Vishal Garg fired more than 900 of his team members on a Zoom call by simply saying, "If you're on this call, you are part of the unlucky group that is being lai...

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Happy customers are dependent upon happy employees

Employee happiness is a critical factor when it comes to excellent customer service. Employees who are happy with their work -- and how their employers treat them -- are more likely to care about their customers. This factor is because when employees are treated with respect and engaged, they natura...

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Creating Distinction through Defining Purpose

At the risk of sounding somewhat like my Dad, who had to trudge to school, in the snow, barefoot, uphill in both directions: Today's generation of employees want (some would say "require") something different from the world of work that I never expected.

They want to do work that has meaning. Young...

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Why People Quit Their Jobs: The Importance of the Employee Experience

For the first time in my career, the number one problem in business that I consistently hear from organizations is the same, regardless of the industry or size of the company: it's more difficult than ever to find and retain talented employees.

They seem to be the rarest aspect in business today: t...

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Who will be YOUR farmer?

I was in the audience when it happened.

It was 1978… Kansas City, Missouri’s Municipal Auditorium… the National FFA Convention… and, the speaker was Paul Harvey. The presentation title was, “So God Made a Farmer.”

Audio from this speech was used for the powerful Super Bowl spot for Dodge’s RAM tru...

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