ICONIC Insights

The Ultimate Solution: How Creating Distinction Attracts More and Better Customers

An old-timer in my community made an interesting observation. “Scott,” he said as we reminisced, “it used to be that there were two restaurants here in Crothersville. Not only did the food taste different at Ted’s Restaurant than at Kern’s Grill, but they just felt different. Each was a reflection...

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The Importance of Creating Distinction for Individual Professionals

If you’ve followed my work for any period, you know that my research and focus is on creating distinction. It’s usually assumed that I’m targeting organizations and how they can generate a marketplace advantage. However, creating distinction is essential for individual professionals seeking to sta...

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Creating an Ultimate Customer Experience®: Six Key Elements

You know that in today's business landscape is more competitive than ever. This means that providing an exceptional level of customer experience is more crucial than ever, too!

While the specific needs and expectations of customers may vary depending on your industry and context, here are six ...

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The Vital Role of Distinction in Organizational Leadership and Success
In today's hyper-competitive business landscape, an organization's success hinges on its ability to stand out from the crowd.

Therefore, as a leader, it is not enough for you to simply manage your team and ensure smooth operations. To truly excel, you must inspire and empower your team to create di...

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Unlocking Innovation: How Cross-Industry Best Practices Can Transform Your Organization and Pull You Out of the Commodity Trap

In today's fast-paced and highly competitive business landscape, organizations constantly seek new ways to innovate and stay ahead of the curve. While it's natural to focus on best practices within one's own industry, I suggest exploring successful approaches from other fields can yield a wealth of ...

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Keeping Long-Term Customers Engaged and Your Business Relevant

When I was growing up in rural Indiana, my Mom often said, “Familiarity breeds contempt.” 

But with all due respect for my Mom – and parents everywhere who used the phrase – it’s just not true. The more I know you, and about you, it does not automatically transition into scorn and disrespect. Famil...

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