To approach your business as “show business” is not to be confused with putting on an act, being overly dramatic, or being fake.

• It’s about differentiating yourself from the competition by understanding your clients in the same way that show business understands their audience.
• It’s about creati
...

We all have customers or prospects who are willing to assume the worst about our intentions. In this time of social media and instant opinions, their criticisms can race around the newsfeeds of our marketplace in dramatic fashion.

Take for example a viral video from 2017 showing a significant amoun...

My Dad idolized country singer Ray Price, who died in 2013 at 87 from pancreatic cancer.

More nights than I can count of my teen and early-20’s years was spent playing drums in the family band, with Dad and my Uncle Max harmonizing on such Price hits as “Night Life,” “Crazy Arms,” and “For the Good...

A client recently asked me to come up with three questions their organization could ask internally that would help them understand what is necessary to drive the delivery of an enhanced customer experience.

Tough question, right?  Here’s the best I could come up with — and I’d appreciate if you hav...