ICONIC Insights

Why the Customer Experience is Often Awful

Introduction

Look, I realize that I’m prejudiced. However, I genuinely believe that in today’s world, the customer experience is everything.

Customers, whether B2B or B2C, expect to be treated with respect, courtesy, and efficiency when interacting with your organization. Unfortunately, th...

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The Customer is Your Most Valuable Asset

In today’s world, your customers are perhaps your company’s most valuable asset. Customers can make or break your business, so it’s important to always treat them with care and respect. While there is no one-size-fits-all strategy for the customer experience, some best practices are essential if you...

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Why more businesses are focusing on an "Ultimate Customer ExperienceĀ®"

In today's market, customers have more choices than ever before, and they're not afraid to switch brands if they're not happy. As every business strives to stand out from the competition, an increasing number are now turning to the customer experience as their critical differentiator.

That's why bu...

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How Your Expectations of Your Team Impact the Customer Experience

Improving the customer experience your organization delivers is difficult. If you want to create enhanced customer experiences, it is critical that your team understands your customers. That sounds pretty obvious -- but how does an organization make that happen?

  • It's clear that expectations shoul...
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Happy customers are dependent upon happy employees

Employee happiness is a critical factor when it comes to excellent customer service. Employees who are happy with their work -- and how their employers treat them -- are more likely to care about their customers. This factor is because when employees are treated with respect and engaged, they natura...

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Why People Quit Their Jobs: The Importance of the Employee Experience

For the first time in my career, the number one problem in business that I consistently hear from organizations is the same, regardless of the industry or size of the company: it's more difficult than ever to find and retain talented employees.

They seem to be the rarest aspect in business today: t...

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