ICONIC Insights

Keeping Long-Term Customers Engaged and Your Business Relevant

When I was growing up in rural Indiana, my Mom often said, “Familiarity breeds contempt.” 

But with all due respect for my Mom – and parents everywhere who used the phrase – it’s just not true. The more I know you, and about you, it does not automatically transition into scorn and disrespect. Famil...

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The Ultimate Customer Experience®: Your Weapon Against Commoditization

This afternoon, I’m in a meeting in Buffalo, New York, listening to leaders of this retail company and their vendors talk about commoditization in today’s marketplace. In today’s rapidly changing business landscape, one of the greatest challenges organizations faces is the perilous trap of the “sea ...

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Customer Experience vs. Self-Service: the Impact and Importance of Loyalty

Walking through airports this past week, it seemed like every terminal had a new store featuring Amazon’s “Just Walk Out” equipment. As their website says, the technology “lets consumers enter a store, grab what they want, and get going.” In the ever-evolving business landscape, the introduction of ...

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Building Trust: A Foundation of Creating Distinction

Last week, I had the privilege of both attending and addressing the Trusted Leader Summit, sponsored by Trust Edge, the incredible training and content organization led by my friend, renowned trust expert David Horsager.

In my decades of experience as a professional speaker and author specializing ...
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The Power of Distinction: The Key to Unlock the Gates of Success

In today's hyper-competitive landscape, it's an unavoidable reality that everything you desire—be it for your organization, your career, or your personal life—is within the control of someone else.

Whether it's landing a coveted job, sealing a business deal, or achieving personal goals, someone e

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The Imperative of the Ultimate Customer Experience®

In today’s dynamic global marketplace, businesses constantly grapple with ways to stand out and earn more. While their tools and strategies may evolve, there’s one constant: the undeniable power of the Ultimate Customer Experience®.

Having spoken in all corners of the globe, from the White House la...

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