ICONIC Insights

Managing Through Your Mistakes

Mistakes are a natural part of life. We all make them -- and goodness only knows, I have personally made more than my share!

One of the challenges in today's world is the plethora of online "gurus" and so-called experts seeking to show you how to be successful, wealthy, famous, and anything el...

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The Critical Key to Business Success Most Frequently Overlooked

When people think of success -- whether business success or personal success -- most usually think first of the logical factors involved. These include financial literacy, marketing skills, or management abilities.

When my first business book, ALL Business is Show Business, was released twenty year...

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Is it that, "They don't want to work!" - or - they don't want to work for YOU?

Here's a problematic question for entrepreneurs and managers: is it that people don't want to work nowadays? Or is it that they don't want to work for YOU?

Twenty years ago, I wrote that you must provide the "Ultimate Experience" for both customers and employees. Over the past two decades, we've ob...

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Discovering What is REALLY the Core of Your Business

It was a conversation that changed everything about how I viewed my own business – and, perhaps, how you should look at yours.

Several years ago, my wife had just passed, and my friends in the legendary country band Diamond Rio were concerned about me. Rather than let me remain alone in the house I...

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Why Do You Pay Your Employees?

Few management blunders have attracted as much attention as the one committed by the CEO of mortgage lender Better.com.

If you missed it, Vishal Garg fired more than 900 of his team members on a Zoom call by simply saying, "If you're on this call, you are part of the unlucky group that is being lai...

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7 Steps to Attract Customers Distinctively

As a business owner, you know that delivering a compelling customer experience is key to success. If you are not attracting new customers and keeping the ones you already have, your sales are likely declining.

How can you attract customers? Obviously, you must offer a quality product or service. If...

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