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Distinctive Story

“Storytelling forges connections among people, and between people and ideas.”

— Harvard Business Review

Your story connects you with the customers and colleagues that are the lifeblood of your business. Whether you’re an entrepreneur, financial advisor, sales professional, or an independent professional, if you can’t craft and relate a compelling story, you won’t reach the level of success and profitability that you desire.

YOU’LL LEARN:

  • What EVERY distinctive story is about
  • How to craft the logline of your story just like Hollywood scriptwriters
  • Why “high concept” is so critical to your story’s success
  • The proven formula that works to create distinctive stories – every time!
  • How to fix stories that aren’t working
  • The steps to making an existing story more compelling
  • How to connect your story to any audience at any time
  • How to make your story sell your product or service (Hint: it’s NOT “story selling!”)
  • …and more!